With e-readers like Apple’s new iPad and Amazon’s Kindle touting their vast libraries of digital titles, some bookworms are bound to wonder if tomes-on-paper will one day become quaint relics. But the question also arises, which is more environmentally friendly: an e-reader or an old-fashioned book? »
Call it death by Froot Loops. The food industry’s much-ballyhooed, and hugely expensive, Smart Choice campaign was launched last August and pulled just months later. Why? Questionable products like Froot Loops and Cocoa Crispies got a Smart Choice green check of approval. The New York Times slammed the campaign in an article headlined, “For Your Health, Froot Loops.” »
A conversation with Peter Senge, available exclusively from More Than Sound.
Sustainability is the biggest business opportunity in 50 years – it’s starting now, and the landscape will never be the same. Some managers clearly see their chance to be ahead of this curve. The single biggest challenge facing them now is creating alignment – explaining their vision in a compelling, motivational way – to get from the conceptual stage to critical action.
- Getting key decision-makers on board, and to take the next steps
- Avoiding common errors of sustainability advocates
- Finding and bridging gaps in mental models
- Building hybrid synthesis with NGOs, governments, and other businesses
Peter Senge is a Senior Lecturer at the Massachusetts Institute of Technology.»
A conversation hosted by Daniel Goleman, available exclusively from More Than Sound.
Several months ago, Wal-Mart made an announcement that could set off an ecological earthquake: The giant retailer disclosed it was cooperating with an academic consortium to develop a sustainability index for rating its hundreds of thousands of products.»
The U.S. Green Building Council (USGBC) has done an outstanding job in greening the industry. But as the LEED standard continues to evolve, the question is: What’s next?
To get a feel for where the green building marketplace might head one day, go to GoodGuide.com and look up any of the 75,000 consumer products they rate, from air fresheners to yogurt. GoodGuide aggregates more than 200 technical databases into a ten-point scale to rank products—and the companies that make them—on their environmental, health, and social impacts. Some of the databases evaluate items over their entire life cycle, from the extraction or harvesting of their contents through manufacture all the way to disposal.»
Here’s yet another concern for investors: sustainability risk management, or SRM. While the basic concept has been around for years, emerging market forces are creating a new strain of investor sustainability risk: point-of-purchase reputation risk. Disruptive systems are on the verge of revealing ecological impacts of products that could sink some brands — and boost others.
Regulatory and litigation risks have become familiar, and most companies have learned to avoid or manage them. The new kid on the block — reputation risk — may grow to be the most important for many businesses. One big reason? With Wal-Mart’s announcement in July that it is working with an academic consortium to develop a sustainability index for rating products, a never-seen-before level of transparency seems headed for their stores.»