Two companies had formed a joint venture to develop a new telecommunications product. Engineers in both companies were hard at work, but the project itself was stalled. The reason? A consultant we know diagnosed the problem this way: “Engineers on each side never saw each other,” he told us, let alone coordinated their work on the project. “The two sides just e-mailed their irritations to each other. They were having a flame war.”
Flaming, of course, refers to an e-mail message that comes across as rude or otherwise annoying, and a flame war happens when the recipient of such a message flames back, leading to an arms race of insult. Flaming is but one of numerous ways a lack of social intelligence can sabotage the use of technology, especially when it comes to working with others together online. Any IT manager takes a risk that a group’s efforts will falter if he ignores the psychological dimension of social computing.
Read more at CIO.com