Getting Ecological Transparency Right
Call it death by Froot Loops. The food industry’s much-ballyhooed, and hugely expensive, Smart Choice campaign was launched last August and pulled just months later. Why? Questionable products like Froot Loops and Cocoa Crispies got a Smart Choice green check of approval. The New York Times slammed the campaign in an article headlined, “For Your Health, Froot Loops.” Read more »







Welcome to the website and blog of psychologist Daniel Goleman, Ph.D., author of the New York Times bestseller Emotional Intelligence and Social Intelligence: The New Science of Human Relationships.